Resume

Resume

Profile

Bio

Innovative leader experienced in combining creativity and technical excellence in digital marketing. Strengths focus around brand development by conceptualizing and producing captivating content through films, web experiences, presentations, writing, and live events in order to spread meaningful stories to millions of people.

Work featured in outlets such as USA Today; Mashable; The Verge; Fox News; The Huffington Post; Men’s Journal; and the front pages of YouTube, AOL, and Reddit. Collaborated with notable leaders including New York Times bestselling authors and Grammy-nominated artists.

Work Experience

Asana Training

2013 – Present

Owner

  • Built training company to teach organizations how to implement and optimize the Asana web collaboration platform
  • Served clients such as Mercedes-Benz, Leatherman Tool Group, and the NFL Cleveland Browns

Verity Consulting, Inc.

2015 – 2016

Creative Director

  • Acted as global communications manager for $250 million network security carve out
  • Created presentations for executives of organizations such as Juniper Networks and Bill & Melinda Gates Foundation
  • Led brand marketing and advertising efforts while company revenues grew 81% to $8.7 million
  • Spearheaded PR campaign that led to firm winning its first national award from Consulting Magazine

BlackBox Biometrics, Inc.

2014 – 2015

Product Marketing Manager

  • Forged brand identity for Linx IAS, an award-winning consumer wearable technology product
  • Saved $120,000+ in less than 6 months by bringing web, photo, and video development in-house
  • Conceptualized and wireframed UI/UX design for iOS & Android apps

BASIC

2009 – 2014

Executive Director

  • Wrote and produced viral video for less than $400 that generated millions of impressions and led to national media appearances
  • Conceived, executed, and analyzed dozens of comprehensive marketing campaigns from start to finish using print, mail, email, radio, video, web advertising, and social media
  • Organized 12 profitable, multi-day events for groups of 850+ people
  • Developed and managed budgets of over $2 million
  • Administered $10,000/month Google Adwords campaign

Education

Rochester Institute of Technology

2008 – 2009

Master of Business Administration (MBA) – 4.0 GPA

  • Won university-wide business plan competition out of 15,000+ students
  • Coursework included: Competitive Strategy, New Venture Creation, Statistical Analysis, Product & Brand Management, Financial Analysis

State University of New York College at Brockport

2004 – 2007

Bachelor of Science (B.S.) in Business Administration – 3.9 GPA

  • Elected to chair appropriations committee managing $1.4 million
  • Tested in 97th percentile on ETS® Major Field Exam in Business out of 8,986 students

Profile

Bio

Innovative leader experienced in combining creativity and technical excellence in digital marketing. Strengths focus around brand development by conceptualizing and producing captivating content through films, web experiences, presentations, writing, and live events in order to spread meaningful stories to millions of people.

Work featured in outlets such as USA Today; Mashable; The Verge; Fox News; The Huffington Post; Men’s Journal; and the front pages of YouTube, AOL, and Reddit. Collaborated with notable leaders including New York Times bestselling authors and Grammy-nominated artists.

Work Experience

Asana Training

2013 – Present

Owner

  • Built training company to teach organizations how to implement and optimize the Asana web collaboration platform
  • Served clients such as Mercedes-Benz, Leatherman Tool Group, and the NFL Cleveland Browns

Verity Consulting, Inc.

2015 – 2016

Creative Director

  • Acted as global communications manager for $250 million network security carve out
  • Created presentations for executives of organizations such as Juniper Networks and Bill & Melinda Gates Foundation
  • Led brand marketing and advertising efforts while company revenues grew 81% to $8.7 million
  • Spearheaded PR campaign that led to firm winning its first national award from Consulting Magazine

BlackBox Biometrics, Inc.

2014 – 2015

Product Marketing Manager

  • Forged brand identity for Linx IAS, an award-winning consumer wearable technology product
  • Saved $120,000+ in less than 6 months by bringing web, photo, and video development in-house
  • Conceptualized and wireframed UI/UX design for iOS & Android apps

BASIC

2009 – 2014

Executive Director

  • Wrote and produced viral video for less than $400 that generated millions of impressions and led to national media appearances
  • Conceived, executed, and analyzed dozens of comprehensive marketing campaigns from start to finish using print, mail, email, radio, video, web advertising, and social media
  • Organized 12 profitable, multi-day events for groups of 850+ people
  • Developed and managed budgets of over $2 million
  • Administered $10,000/month Google Adwords campaign

Education

Rochester Institute of Technology

2008 – 2009

Master of Business Administration (MBA)

  • 4.0 GPA
  • Won university-wide business plan competition out of 15,000+ students
  • Coursework included: Competitive Strategy, New Venture Creation, Statistical Analysis, Product & Brand Management, Financial Analysis

State University of New York College at Brockport

2004 – 2007

Bachelor of Science (B.S.) in Business Administration

  • 3.9 GPA
  • Elected to chair appropriations committee managing $1.4 million
  • Tested in 97th percentile on ETS® Major Field Exam in Business out of 8,986 students
Keep it old skool analog

Digital Film

Video marketing is no longer optional for growing businesses. I enjoy working through the various facets of filmmaking, including storyboarding, directing, filming, audio engineering, and editing.

Design

I love the challenge of how to communicate a message in an artistic way. I’m a firm believer that great user experiences are beautiful, but extremely functional.

Web development

Clean, responsive websites are a must to represent your brand to your potential customers. I’ve chosen to specialize on WordPress, which powers over 25% of the Web.

Events

I led a team that organized 12 profitable, multi-day events for groups of over 850 people. Check out some of the photos from these events.

Analytics

It’s not enough just to tell beautiful stories—they need to achieve your goals. This means being able to track results to create actionable insights. I’m Google Analytics IQ certified.

Writing

Whether it’s persuasive copy, a humorous tweet, or an academic white paper, writing is still one of the best tools. I’ve learned to write engaging messages while maintaining an authentic voice.

  • Todd is perhaps one of the most creative, smart & capable people I know. Whatever he puts his mind & heart to succeeds. He really does have that 'Midas touch.'

    Wayne Hedlund
    Wayne Hedlund Leadership coach
  • 'Visionary' is the word that comes to mind when I think about Todd. I've had the pleasure of knowing Todd for 3 years, and I couldn't have asked for a better boss.

    Joanna Kresse
    Joanna Kresse Previous colleague
  • All too often I observe individuals who are more concerned about what they can get than what they can contribute. Todd is a contributor, someone who seeks to add value to others and the world around him.

    Peggy Tirrell
    Peggy Tirrell Saunders College of Business

Interested in working together?

Let’s chat.