Profile
Bio
Innovative leader experienced in combining creativity and technical excellence in digital marketing. Strengths focus around brand development by conceptualizing and producing captivating content through films, web experiences, presentations, writing, and live events in order to spread meaningful stories to millions of people.
Work featured in outlets such as USA Today; Mashable; The Verge; Fox News; The Huffington Post; Men’s Journal; and the front pages of YouTube, AOL, and Reddit. Collaborated with notable leaders including New York Times bestselling authors and Grammy-nominated artists.
Work Experience
Asana Training
2013 – Present
Owner
- Built training company to teach organizations how to implement and optimize the Asana web collaboration platform
- Served clients such as Mercedes-Benz, Leatherman Tool Group, and the NFL Cleveland Browns
Verity Consulting, Inc.
2015 – 2016
Creative Director
- Acted as global communications manager for $250 million network security carve out
- Created presentations for executives of organizations such as Juniper Networks and Bill & Melinda Gates Foundation
- Led brand marketing and advertising efforts while company revenues grew 81% to $8.7 million
- Spearheaded PR campaign that led to firm winning its first national award from Consulting Magazine
BlackBox Biometrics, Inc.
2014 – 2015
Product Marketing Manager
- Forged brand identity for Linx IAS, an award-winning consumer wearable technology product
- Saved $120,000+ in less than 6 months by bringing web, photo, and video development in-house
- Conceptualized and wireframed UI/UX design for iOS & Android apps
BASIC
2009 – 2014
Executive Director
- Wrote and produced viral video for less than $400 that generated millions of impressions and led to national media appearances
- Conceived, executed, and analyzed dozens of comprehensive marketing campaigns from start to finish using print, mail, email, radio, video, web advertising, and social media
- Organized 12 profitable, multi-day events for groups of 850+ people
- Developed and managed budgets of over $2 million
- Administered $10,000/month Google Adwords campaign
Education
Rochester Institute of Technology
2008 – 2009
Master of Business Administration (MBA)
- 4.0 GPA
- Won university-wide business plan competition out of 15,000+ students
- Coursework included: Competitive Strategy, New Venture Creation, Statistical Analysis, Product & Brand Management, Financial Analysis
State University of New York College at Brockport
2004 – 2007
Bachelor of Science (B.S.) in Business Administration
- 3.9 GPA
- Elected to chair appropriations committee managing $1.4 million
- Tested in 97th percentile on ETS® Major Field Exam in Business out of 8,986 students