Management Consultant

Management Consultant

Synopsis

Verity Consulting, a West Coast consulting firm specializing in the high tech sector, recruited Todd as their first Creative Director. Todd systematically overhauled their branding which included detailed brand guidelines, templates for speedy presentations, a new responsive website, updated collateral and business cards, and staff photography. He also established a new collaboration system for the marketing department, an analytics executive dashboard, and a marketing automation solution to track leads.

Todd also worked on projects for Fortune 1000 organizations like Juniper Networks and the Bill & Melinda Gates foundation. His top highlight was leading the PR push to see Verity win its first national award from Consulting Magazine.

Synopsis

Verity Consulting, a West Coast consulting firm specializing in the high tech sector, recruited Todd as their first Creative Director. Todd systematically overhauled their branding which included detailed brand guidelines, templates for speedy presentations, a new responsive website, updated collateral and business cards, and staff photography. He also established a new collaboration system for the marketing department, an analytics executive dashboard, and a marketing automation solution to track leads.

Todd also worked on projects for Fortune 1000 organizations like Juniper Networks and the Bill & Melinda Gates foundation. His top highlight was leading the PR push to see Verity win its first national award from Consulting Magazine.

Detailed style guide
Detailed style guideA brand book was developed as a resource for consultants to unify Verity's brand across channels.

Responsive web development

I built a responsive website for a great experience across device sizes. This included a blog that incorporated different types of media, like podcasts or whitepapers.

Responsive web
development

I built a responsive website for a great experience across device sizes. This included a blog that incorporated different types of media, like podcasts or whitepapers.

Magazine ad

Todd led the PR efforts that resulted in Verity Consulting winning its first ever national award from Consulting Magazine. This is a half-page magazine advert.

Magazine ad

Todd led the PR efforts that resulted in Verity Consulting winning its first ever national award from Consulting Magazine. This is a half-page magazine advert.

Updated collateral

To better reflect the value provided to clients, I designed new silk-touch business cards, brochures, and other collateral using the new style guide. The result was new materials that received compliments again and again.

Staff photography

I captured all headshot sessions (samples below) in real-life urban settings, avoiding the “yearbook photo” look that plagues most corporate photography. Many team members used branded photos on their own LinkedIn pages as well, boosting the company’s presence on social media.

  • Todd brings great insight on branding and digital presence that would be a benefit to any organization. I would welcome the chance to work with him again.

    Scott Powell
    Scott Powell VP Strategy & Operations, Verity Consulting

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