Synopsis
BlackBox Biometrics® needed to develop a compelling brand to launch their new product, the Linx IAS™. Todd masterminded the branding strategy for this athletic wearable technology product. This included overseeing logo design, creating high-fidelity wireframes for the accompanying app, rapid-building an ecommerce website, planning and providing creative direction for the initial photoshoot, and producing the launch promo video.
These efforts earned the product immediate attention including a featured image on the second page of USA Today, as well as numerous awards at CES 2015.