Todd masterminded the branding strategy for the athletic wearable technology product Linx IAS™. This included overseeing logo design, creating high-fidelity wireframes for the accompanying app, rapid-building an ecommerce website, planning and providing creative direction for the initial photoshoot, and producing the launch promo video. These efforts earned the product immediate attention including a featured image on the second page of USA Today, as well as numerous awards at CES 2015.
Hustle Con is one of San Francisco’s hottest conferences that targets non-technical startup founders. Todd stepped up Hustle Con’s video capabilities in addition to interviewing successful entrepreneurs like Ramit Sethi, Jason Calacanis, and Amanda Bradford (seen in image). Todd also identified and executed ways to help Hustle Con become more social, like mass text messaging and a live Instagram/Twitter feed.
Verity Consulting, a West Coast consulting firm specializing in the high tech sector, recruited Todd as their first Creative Director. Todd systematically overhauled their branding which included detailed brand guidelines, templates for speedy presentations, a new responsive website, updated collateral and business cards, and staff photography. He also established a new collaboration system for the marketing department, an analytics executive dashboard, and a marketing automation solution to track leads.
Todd also worked on projects for Fortune 1000 organizations like Juniper Networks and the Bill & Melinda Gates foundation. His top highlight was leading the PR push to see Verity win its first national award from Consulting Magazine.
In 2013, Todd founded Asana Training, a training company that specializes in helping companies implement and optimize the Asana team task management platform. He now routinely travels around the country teaching teams at companies like Mercedes-Benz and Leatherman Tool Group. His comprehensive and easy-to-follow presentation helps companies quickly get up to speed on Asana in a fraction of the time compared to using decentralized tutorials.
Todd is perhaps one of the most creative, smart & capable people I know. Whatever he puts his mind & heart to succeeds. He really does have that 'Midas touch.'
'Visionary' is the word that comes to mind when I think about Todd. I've had the pleasure of knowing Todd for 3 years, and I couldn't have asked for a better boss.
All too often I observe individuals who are more concerned about what they can get than what they can contribute. Todd is a contributor, someone who seeks to add value to others and the world around him.